Nipples in the Shower

tracey&pat

This is probably a really weird question...sorry if it's TMI!! I am EBF my son who is 3 and a half weeks. My nipples are starting to feel better when BF but they hurt like crazy when the water hits them in the shower!! I have tried putting a towel over top of my breasts but it doesn't work. They are just so sensitive when the water hits!! And here I thought that a shower would be relaxing!! Does anyone have any suggestions on how to make it a little more comfortable? Is this even normal??