Natalie has pretty bad eczema on her chin. I had been just using aquaphor on it and it was ok.. but on Sunday I got her the aveeno eczema therapy cream from target.. the eczema was pretty much GONE by tuesday. I didn't use it yesterday and today she has a tiny spot again.. so I think I need to put it on her chin daily whether she has spots or not.. but it works so good! I was skeptical, at best.. I was looking for something medicated but this stuff works great.